Energy leads
Branded and white-label energy lead generation
We run energy lead generation under your own brand or under a neutral comparison brand. Either way, we build the adverts and landing pages, run the Google Ads campaigns and send every enquiry to you in real time. Branded campaigns are part of the Scale package or quoted separately.
At a glance
- Exclusivity
- One paying client for 30 days from delivery
- Delivery
- Real-time email and shared Google Sheet
- Bill bands
- £500 – £1,000 a month; £1,000 – £2,000 a month; £2,000 – £4,000 a month
- Minimum
- Branded: Scale package or quoted
- Replacements
- Free replacements under the replacement policy
- Price from
- £40 per lead
01 · Branded or unbranded
Branded or unbranded
A branded campaign runs adverts and a landing page in your name, so the business expects your call. An unbranded campaign uses a neutral comparison brand, and you introduce your brokerage when you call. Neither is automatically cheaper; the cost depends on the campaign.
| Branded | Unbranded | |
|---|---|---|
| Adverts | Your company name in the ad text | A neutral comparison brand |
| Landing page | Your logo, colours and offer | A neutral comparison page |
| First call | The business expects your call | You introduce yourself on the call |
| What we need | Logo, colours, phone line and compliance sign-off | Agreement on bill bands and regions |
| Package | Part of Scale, or quoted | Any package |
| Cost | Depends on the campaign | Depends on the campaign |
02 · Who it suits
Who it suits
Branded energy industry lead generation suits brokers and TPIs with a recognisable name, a team that answers the phone under that name, and a compliance process for approving marketing. It works well when you want the first call to feel like a reply rather than a cold introduction. Unbranded campaigns suit brokers who are testing a new region, running several trading names, or who prefer not to build brand awareness while they learn which bill bands convert best for their sales team.
03 · What we do
What we do
We act as an energy PPC company for your campaigns. We write the adverts, build and host the landing pages, set up conversion tracking, manage the Google Ads budget and check each enquiry before it is delivered by email and to a shared Google Sheet. Every lead is a business asking for energy quotes, filtered by the bill bands you choose, and each paid real-time lead goes to one client for 30 days.
04 · What we need from you
What we need from you
For a branded campaign we need your logo, your brand colours, a phone line the business can call, and compliance sign-off on the adverts and landing page before anything goes live. We also agree the bill bands, regions and weekly volume, and who in your team will respond. Unbranded campaigns need only the targeting details.
05 · Price
Price
Branded campaigns are part of the Scale package or quoted per campaign. Leads are still priced by monthly bill band, from £40 per lead, and higher-usage and multi-site campaigns are quoted. We don't claim branded or unbranded is cheaper, because it depends on the campaign.
| Monthly energy bill | Price |
|---|---|
| £500 – £1,000 a month | £40 per lead |
| £1,000 – £2,000 a month | £70 per lead |
| £2,000 – £4,000 a month | £100 per lead |
| Over £4,000 a month or multi-site | Quoted per campaign |
Prices exclude VAT.
See pricing06 · Replacements
Replacements
Branded and unbranded leads follow the same replacement policy: faulty leads reported in time are replaced free.
Frequently asked questions
What is branded energy lead generation?
What is an unbranded campaign?
Is branded cheaper than unbranded?
Which package includes branded campaigns?
What do you need to launch a branded campaign?
Plan a branded energy campaign
Tell us whether you want your own brand or a neutral one, the bill bands you buy and the regions you cover.