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Regulatory information

Last updated:

Who regulates what in UK business energy and lead generation: the ICO, Ofgem, the Energy Ombudsman, the UIA, the ASA and the CMA, with links to each.

Who handles which issue?

Different bodies oversee personal data, energy supply, advertising and consumer protection. Broker redress depends on membership and the scheme's eligibility rules.

BodyRole
Information Commissioner's Office (ICO)UK GDPR and PECR; personal-data and electronic-marketing rules
OfgemEnergy suppliers and supplier rules relating to brokers; not individual complaints
Energy OmbudsmanSupplier and participating-broker dispute resolution for eligible customers
UIABroker membership code and redress arrangements within its scheme
ASA and CAP CodeAdvertising standards
CMAConsumer protection and fake-review rules

Direct regulation of energy brokers

The government has said it will bring energy brokers and other third-party intermediaries under direct Ofgem regulation once parliamentary time allows. No start date had been set at the date of this page.

The 2025 government response set out this intention. Ofgem's June 2026 market review refers to proposed powers through the Energy Independence Bill. A proposal is not the same as regulation having started.

What Business Energy Leads does

We generate enquiries; we do not supply energy or act as an energy broker. We are not a member of the Energy Ombudsman scheme.

For questions about our data use see our privacy policy. For an issue about an enquiry use our complaints procedure.